The team was named the Heat thanks to a 1986 naming contest. In the 2012-13 season, they set a new record with 66 winning games in a row - the second-longest in the history of the NBA. Star players Shaquille O’Neal, Dwyane Wade, and LeBron James joined the team, driving the Heat to win more playoffs and titles. Perhaps it was just the push they needed, as the Heat went on to secure two more championships, 6 conference titles, and 14 division titles. Following their disappointing defeat by the New York Knicks in the 1998-1999 playoffs, the Heat adopted a new logo. As Riley was preparing to step down as coach, the team decided they needed a fresh new look. The team’s overall brand wasn’t fully solidified they were recognizable and beloved by their hometown, but they hadn’t yet found their footing. Unfortunately, they were continually defeated in postseason games, and eventually, morale began to drop. They earned the nickname “Road Warriors” after winning 6 games in a row in the 1996-1997 season. Their newfound enthusiasm led to them winning more playoff games and eventually a division championship. Under coach Pat Riley, the Heat started to improve, Players Alonzo Mourning and Tim Hardaway brought some star power to the Heat, helping them get back to the playoffs.
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