![]() ![]() ![]() “I plan to say that about 100 times this weekend in Darlington. KFC launched its revolutionary new Original Recipe ® Boneless chicken and accompanying “I Ate the Bones” advertising campaign to respond to an increase in consumer demand for boneless menu items. At some point this weekend, Bowyer is sure to look into a television camera and say: “I Ate the Bones.” 15 Toyota is embracing the product’s catchy tagline. “Original Recipe Boneless has been the talk of the country for the past few weeks, and it’s exciting to be ‘riding along’ with Clint during the legendary Southern 500.”įor his part, the driver of the No. “The KFC team is thrilled to be partnering with Clint and the Michael Waltrip Racing team at Darlington this weekend,” said KFC Chief Marketing Officer Jason Marker. Now, the product really ison the fast track as KFC Original Recipe Boneless is the sponsor for NASCAR driver Clint Bowyer’s No. When KFC launched Original Recipe Boneless in mid-April, company executives said it was on the fast track to success.
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